The Future of Coastal Luxury: Where Sustainability Meets Style
By Raad Ghantous, Founding Principal & I.D.E.A. Director at Raad Ghantous & Associates (RaadGhantous.com) Walk into many coastal resorts today and you’ll still find the familiar trappings of luxury—polished stone, infinity pools, Egyptian cotton. But look a little closer, and something else is emerging. The real wave isn’t just in design trends or five-star service. It’s a shift in […]
Placemaking by the Pacific: Why Guests Crave a Sense of Story
Hospitality is more than shelter. It’s more than service. At its best, it’s a form of storytelling—one that’s told not in words, but in textures, rhythms, and rituals. And nowhere is this more powerful than in the Beach Cities of Southern California, where every sunset has a mood and every salt breeze carries memory. In […]
